As part of the “rivalry” between Trace Adkins and racing legend Richard Petty for Goody’s and BC’s headache powders, Trace got into a bit of a tight jam trying to fit into Richard Petty’s No. 43 stockcar. The rivalry centers on which superstar can take the most pain. Fans can visit www.pickapowder.com to vote for either Trace or Richard and see the “rivalry videos.” You can also register to win several prizes, including an all-expense-paid VIP trip for four to the 2011 Goody’s 500 at Martinsville Speedway for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert next year for the Team Trace winner. So far, more than 20,000 votes have been cast.
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