Tide has announced Faith Hill as the new ambassador for its Tide Loads of Hope program. In 2005, the devastation of Hurricane Katrina inspired the launch of Tide Loads of Hope, a mobile laundry service that provides clean clothes to families affected by disaster. Tide Loads of Hope has offered free laundry services to communities in the wake of major disasters like Hurricanes Katrina, Gustav, Ike, the California wildfires, and most recently the floods in Middle Tennessee and Pike County, Kentucky. As the fifth anniversary of Hurricane Katrina nears, Tide will host a live concert on August 24th in New Orleans featuring Hill. The concert will be free for residents of New Orleans and the surrounding area.
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