The late father of bluegrass music soon will be playing in Times Square in New York. Owensboro-Daviess County Convention & Visitors Bureau has contracted for a 15-second ad on a digital full-motion billboard on New York’s 42nd Street. The ad will promote the centennial of Bill Monroe’s birth. The spot will feature Monroe, bluegrass music and Owensboro and will run 18 times a day for 48 days at a cost of $15,000. It’s running from November 15th to January 1st, which will cover the Macy’s Thanksgiving Day Parade and the Times Square New Year’s Eve celebration. The ad also will feature the convention bureau’s new website, www.BillMonroe100birthday.com. Monroe died in 1996. He is buried in Rosine, Kentucky.
No comments:
Post a Comment